Changing URL Structure in WordPress: SEO Effects and How to Neutralize it using 301 Redirection
I was recently contacted by a WordPress user and my client who wanted to change their URL structure but were not sure if that is the right thing to do considering they have made significant amount of backlinks to the old URL structure. They also required help making this done properly so they do not undermine any of their SEO effort. I agreed to help.
When changing the URL structure; you got to ask yourself if this is really necessary? You might not want to just change the URL structure every now and then. So unless...